Now is the vacation season and many marketers believe that on weekends, holidays and vacations, no one spends time on the Internet. Nevertheless, in my experience, conversions and traffic are on the rise. That is, there are more clicks with views and, accordingly, more purchases. Therefore, I love weekends and holidays and vacation seasons.

I always look at the upcoming holidays in the countries to which I plan to launch traffic, I always make creatives for different holidays (I even launched separate campaigns for recipes for Ramadan for ME countries).

Many people ask how to target campaigns at the time of day when they see Minesweeper, as I call it. The answer is simple – never fucking look at it. It is simply stupid to shoot a cannon at sparrows (or a bullet at an elephant in our case). I have campaigns and the traffic is running around the clock 24/7. There are too many people on the planet to stop showing ads for a second.

But the widespread stereotype of launching advertising campaigns on weekends only plays into our hands. Many people just want to relax themselves and stop the traffic so that they don’t have to run to the computer to analyze unforeseen situations, optimize them, or immediately stop them at the manager’s whistle (after all, this may be part of the job).

Thanks to this, we can buy out the best traffic much cheaper. That is, John, who bought traffic on weekdays for a few tens of dollars of CPM for some of his expensive services, where there are large advertising budgets, will simply stop and all user clicks from cool sites will get to us for less money. Also, audience engagement is usually higher and, more likely, even out of boredom, a person will take longer to choose a CBD vape or buy lottery tickets.

But we never forget to see if the offer works on weekends and if it accepts traffic. So that the user does not make a good order, but it is simply not processed and accepted on the weekend. Not everyone has the excitement or wild desire to buy a CBD product the very next day. Therefore, we look at what works on a five-day basis, and what without weekends and holidays.

Actually the screen stats for the past weekend of one of the campaigns, for the sake of which I draw your attention: https://i.yapx.ru/EXHJG.png

You also need to rest, but that’s a completely different story.

Subscribe to my telegram channel: t.me/joinchat/SQ8nBNRjr78YozvM