Hello again. For all the time of studying, I have two students (Danya and Andrey, hello – you are live), against whom almost everything was set up. By the way, I wrote about the situation with Andrey in this post). They even had problems beyond their control. Either Bots were driven by sources, or creatives did not pass moderation (when everyone else was approved without problems). There were problems with technical parts of the server, for which the administration apologized and corrected everything, or statistics did not come for the tracker, or banners gave bad metrics and all the like, while for others, almost everything worked as planned and earned $. I already thought to send them to the fortuneteller to lift the curse because everything was very strange. I am proud that the guys did not give up and went further with enthusiasm and motivation!

I can’t help but address to this problem, so today let’s take a look at how to maximize the profitability of an advertising campaign to promote our CBD products and lottery tickets, and why the campaign may die to be able to eliminate such problems right away.

All the reasons for possible failure are simple, but by understanding their essence we can turn this in our favor.

I want to start by discussing the increase of the price for showing ads to users. Slowly, at 30% of the previous price, you need to constantly try to increase the bid, getting an audience from better platforms (sites). But only until we reach the peak of the ad campaign’s profitability. It’s like tuning an old radio – if you overdo it trying to pick up a better signal, it will only get worse. In our case, this is an overpayment, due to which, in general, we spend more on advertising, but we still get less. Therefore, it is important to stop at the right time of maximum profit. You don’t have to try to squeeze all at once, as the campaign will quickly be lifeless. We focus on the long-term performance of each campaign. If the campaign brings $ consistently, but not enough, just run the same one in another traffic source to expand the audience.

If the metrics are simply irrevocably worsening every day and there is no way to fix it, then you should not panic, we can at least greatly slow down the decline. In this case, it is necessary to add fresh promotional materials to the campaign or change the audience of impressions, remembering to collect black and white lists from the tracker and disable targeting verticals as soon as possible, which consume a lot of clicks but do not bring profit.

It also helps a lot to restart the same campaign with a lower bid. Let the ad start showing sometimes to the same people and on less quality platforms, but this often helps to keep it afloat.

Always improve your banners, landing pages, teasers and all kinds of promotional materials. The market is growing and you can’t go further with old content. People are not stupid and are quite sophisticated in this regard. Change the text, improve the pictures, use triggers, and in general, always improve everything in every possible way. This will distinguish you favorably even from a completely different advertisement shown to the user and will catch his attention.

Well, test new things. I always talk about it. Without new tests, there will be no movement forward, and therefore no larger profit.

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